Mutekiz Scent Addiction

Psychology And Scent

The limbic system comprises a set of structures within the brain that are regarded by Japanese scientists as playing a significant role in controlling mood, memory, behavior, and emotion.





Scent and Memory

The sense of smell is closely linked with memory, probably more so than any of our other senses. Those with full olfactory function may be able to think of fragrance scents that evoke particular memories, the scent conjuring up recollections of events and people. This can often happen spontaneously, with a scent acting as a trigger in recalling an event or experience.



Scent and Emotion

In addition to being the sense most closely linked to memory, the scent is also highly emotive. Mutekiz’s haircare is built around this connection, with perfumers developing fragrances that seek to convey a vast array of emotions and feelings, from the desire to power, vitality to relaxation.

On a more personal level, the scent is extremely important when it comes to attraction between two people. Research has shown that our body scent, produced by the products, can help us subconsciously attract our partners.

It is likely that much of our emotional response to smell is governed by an association, something which is borne out by the fact that different people can have completely different perceptions of the same scent.

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